Development of a Business Strategy Based on Project Management
Anna Aleksandrovna Silaeva1, Elena Vladimirovna Bokareva2, Veronika Andreevna Danilova3, Vera Kirillovna Romanovich4, Vladimir Ivanovich Boboshko5, Natalia Mikhailovna Boboshko6
1Elena Vladimirovna Bokareva, Higher School of Business, Management and Law, Russian State University of Tourism and Service, Cherkizovo, Moscow region, Russia.
2Veronika Andreevna Danilova, Higher School of Business, Management and Law, Russian State University of Tourism and Service, Cherkizovo, Moscow region, Russia.
3Vera Kirillovna Romanovich, Russian University of Cooperation, Mytishy, Moscow region, Russia.
4Vladimir Ivanovich Boboshko, Moscow University of the Ministry of Internal Affairs of the Russian Federation named after V.Ya. Kikoty, Moscow, Russia.
5Natalia Mikhailovna Boboshko, Moscow University of the Ministry of Internal Affairs of the Russian Federation named after V.Ya. Kikoty, Moscow, Russia.
6Anna Aleksandrovna Silaeva, Higher School of Business, Management and Law, Russian State University of Tourism and Service, Cherkizovo, Moscow region, Russia.
Manuscript received on 18 June 2019 | Revised Manuscript received on 25 June 2019 | Manuscript published on 30 June 2019 | PP: 1020-1024 | Volume-8 Issue-5, June 2019 | Retrieval Number: E7080068519/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The development of a company’s strategy is a big problem for Russian enterprises. So far, there have been no adjusted methods for the solution of this problem with regard to specific Russian conditions. The authors believe that the development of methodical fundamentals for the formation of a corporate strategy based on project management is currently relevant from both scientific and practical points of view. In the article, the authors set forth a scheme for the formation of a corporate strategy on the basis of project management. Procedures for determining the mission and conducting a SWOT analysis of an enterprise have been specified. Procedures for initiation, marketing and innovation substantiation of projects have been considered. Project management procedures for the execution of an integrated draft of an enterprise’s strategy have been proposed.
Keywords: Business, Enterprise, Management, Marketing, Project Management, Strategy, SWOT Analysis.
Scope of the Article: Business Intelligence