Twinkle Twinkle Little Star How Subjective Norm Mediates So Far? Formation of Social Entrepreneurship Intention in Malaysia 
Siti Daleela Mohd Wahid1, Abu Hanifah Ayob2, Wan Mohd Hirwani Wan Hussain3
1Siti Daleela Mohd Wahid, Faculty of Business Management, Universiti Teknologi MARA, Melaka Branch, Alor Gajah, Melaka, Malaysia.
2Abu Hanifah Ayob, Faculty of Economics and Management, The National University of Malaysia, Bangi, Selangor, Malaysia.
3Wan Mohd Hirwani Wan Hussain, Graduate School of Business, The National University of Malaysia, Bangi, Selangor, Malaysia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 101-107 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10140585C19/19©BEIESP | DOI: 10.35940/ijeat.E1014.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Social entrepreneurship is a global phenomenon spreading around the world. It has become one of the finest solutions for addressing various social, environmental and economic issues. Following the issue of unemployment among graduates, research involving how far students are willing to become a social entrepreneur is relevant to be conducted. With that, this paper aims at revealing factor that predict a student’s intention to be social entrepreneurs in the future. This study is quantitative in nature and has employed cross-sectional approach. Drawing from the theory of reasoned action as a theoretical foundation, this paper identifies trait emotional intelligence as the exogenous and subjective norm as the mediator. Stratified sampling strategies involves 480 undergraduate students from public and private universities were selected as respondents, at the same time as information become amassed via surveys. The information become then analyzed via the use of AMOS software. The structural equation modelling (SEM) was executed to test hypotheses. The results exhibit that subjective norm is partially mediates the tested relationship. This research contributes to shed light on the literature via examining a comprehensive models of social entrepreneurship intention formation; whilst offering several important practical implications for social entrepreneurship educators and practitioners.
Keywords: Social Entrepreneurship Intention, Trait Emotional Intelligence, Subjective Norm, Theory of Reasoned Action.
Scope of the Article: Social Sciences