Electronic -Word of Mouth in Tourism 4.0: Customer Review of Online Travel Agent 
Nizar Alam Hamdani1, Anggun Oktavia Herlianti2, Sukma Nugraha3, Asep Suparman4
1Nizar Alam Hamdani, Faculty of Entrepreneurship, Universitas Garut, Garut, Indonesia.
2Anggun Oktavia Herlianti, Faculty of Entrepreneurship, Universitas Garut, Garut, Indonesia.
3Sukma Nugraha, Faculty of Entrepreneurship, Universitas Garut, Garut, Indonesia.
4Asep Suparman, Institut Pendidikan Indonesia, Garut, Indonesia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 705-708 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E11000585C19/19©BEIESP | DOI: 10.35940/ijeat.E1100.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.
Keywords: E-WOM, Customer Review, Online Travel Agent.
Scope of the Article: Social Sciences