Analysis of Zakir Naik’s Persuasion Discourse 
Fatiam Tamim Alkhodari1, Hadina Habil2
1Fatiam Tamim Alkhodari, Language Academy, Universiti Teknologi Malaysia Faculty of Social Sciences and Humanities 81310 UTM, Johor Bahru, Johor.
2Hadina Habil, Language Academy, Universiti Teknologi Malaysia Faculty of Social Sciences and Humanities 81310 UTM, Johor Bahru, Johor.
Manuscript received on 02 September 2019 | Revised Manuscript received on 12 September 2019 | Manuscript Published on 23 September 2019 | PP: 1242-1246 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E11770585C19/19©BEIESP | DOI: 10.35940/ijeat.E1177.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The present article examines how Dr.Zakir Naik, the celebrated Islamic preacher, uses language to persuade the audience in his popular speeches. The paper tests the persuasive approaches proposed in Connor and Lauer’s model by segmenting a representative sample of Dr. Zakir Naik’s You Tube video scripts into discourse units based on the three fundamental resources of persuasive appeals: Rationality, Credibility, and Affection. For the implementation of appeals, the types of convincing approaches were identified and analysed. Using manual transcription and NVivo 12 for codification and analysis, the findings reveal that logical strategies have been used predominantly in Zakir Naik’s speeches. Amongst the Rational appeals, using authoritative sources has been mostly utilized. The results highlight that varied persuasion tactics show their functions in constructing the convincing power of his arguments.
Keywords: Persuasion, Discourse Analysis, Contextual Conditions, Zakir Naik, Islamic Discourse.
Scope of the Article: Predictive Analysis