Traffic Creation for E-Wallet through Gamification Strategy
R. Seranmadevi1, M. Felisiya2
1R. Seranmadevi, Associate Professor, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai (Tamil Nadu) India.
2M. Felisiya, Associate Professor, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Chennai (Tamil Nadu) India.
Manuscript received on November 17, 2019. | Revised Manuscript received on December 15, 2019. | Manuscript published on December 30, 2019. | PP: 1621-1625 | Volume-9 Issue-2, December, 2019. | Retrieval Number: B3454129219/2019©BEIESP | DOI: 10.35940/ijeat.B3454.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Electronic Wallet vendors are the financial service providers to the customers using software known as an ‘App’. Many customers feel more comfortable with cash free transaction as they always have a fear of insecurity to carry huge money, however every time the customer try to make purchases, they have to login, either by net banking or cards in order to complete the overall transaction. Many Electronic Wallet vendors expect huge traffic, frequent usage and customer loyalty towards their app. The gamification is emerging in e-commerce and the banks are looking for new ways to get more customers on their websites. In order to fulfill their expectation, Electronic Wallet vendors merge with ecommerce and design their app integrating gamification concept in such a way that the customers often transact and get satisfied with this application and it will reduce such huge process of net banking and make the customer to get engaged on their app. Therefore, it is important to study what are the most appreciated features of the website that could influence the behavior of the customer to use an electronic banking system with gaming features. Gaming techniques in Electronic Wallet app emerged as a dominant strategy in the digital payment space. E-commerce players and Electronic Wallet vendors have to make easy guidance, incentivize, and personalized experiences to the customers in order to achieve maximum conversions.
Keywords: E-commerce, E-Wallet, Mobile banking, Gamification.