Perception of Fresh Graduates towards Job Portal Sites
Anagha Prakash1, Rajiv Nai2
1Anagha Prakash, Pursuing Masters in Business Administration, Specializing in Finance and Marketing Amrita School of Business, Amritapuri Campus. Kerala.
2Dr. Rajiv Nair, Associate Professor, Chairperson Department of Management, Amrita Vishwa Vidyapeetham, Amritapuri Campus, Kerala.
Manuscript received on November 25, 2019. | Revised Manuscript received on December 15, 2019. | Manuscript published on December 30, 2019. | PP: 1514-1518 | Volume-9 Issue-2, December, 2019. | Retrieval Number: B3615129219/2020©BEIESP | DOI: 10.35940/ijeat.B3615.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Job portal sites are one of the effective technologies that deal with employment or careers in today’s world. Job portal sites offers vast number of job opportunities. This study aims to determine the factors that influence the perception of fresh graduates towards job portal sites. From this study we are able to find out why fresh graduates prefer sing job portal sites. Job portal sites helps people to find employment. Data was collected by mailing questionnaire to 233 fresh graduates in Kerala. The questionnaire was built by incorporating various variables like Productivity, User friendliness, Efficiency, Convenience, Quick response, Corporate preference, Information provision, Security, Privacy, Service quality, Extended services and Career opportunities from previous researches. The questionnaire consisted of 27 questions of which 23 were on a 5 point Likert scale. Factor analysis was used for analyzing the data. The results obtained shows factors such as efficiency, productivity, user friendliness, extended services and information provision influence the perception of fresh graduates. The study is not restricted to just one or two job portal sites, it is generalized and therefore the results are more reliable. The findings of the study also showed that most of the fresh graduates prefer Naukri.com to apply for jobs and also that most prefer using free services. We are also able to identify a problem in using job portal sites viz the job seekers often receive spam mails. The results from the paper can be used by job portal sites to improve their services. The paper provides the various factors that can be incorporated in the job portal sites to improve their services.
Keywords: Fresh graduates, Job portals, Job seekers.