Role of Digital Marketing in Innovative Business Practices
J. Thirumaran1, Nethra2
1Dr. J. Thirumaran, Principal, Commerce Rathinam College of Arts and Science Coimbatore (Tamil Nadu), India.
2Ms. Nethra, Asst. Prof, Commerce Rathinam College of Arts and Science Coimbatore (Tamil Nadu), India.
Manuscript received on 15 December 2015 | Revised Manuscript received on 25 December 2015 | Manuscript Published on 30 December 2015 | PP: 30-33 | Volume-5 Issue-2, December 2015 | Retrieval Number: B4329125215/15©BEIESP
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Keywords: Digital Marketing, Mobile Marketing, Facebook, Twitter, Linkedin
Scope of the Article: Social Networking using IoT