Role of Perceived Risk in Mutual Funds Selection Behavior: An Analysis among the Selected Mutual Fund Investors
Ch. Hymavathi1, Kalpana. Koneru2
1Ch. Hymavathi, Research Scholar, Asst. Professor, Department of Management Studies, Vignan’s Foundation for Science Technology and Research, Vadlamudi, Guntur (A,P), India.
2Dr. Kalpana. Koneru, Associate Professor, Department of Management Studies, Vignan’s Foundation for Science Technology and Research, Vadlamudi, Guntur (A,P), India.
Manuscript received on 18 April 2019 | Revised Manuscript received on 25 April 2019 | Manuscript published on 30 April 2019 | PP: 1913-1920 | Volume-8 Issue-4, April 2019 | Retrieval Number: D7017048419/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The prime objective of this research paper is to diagnose the mutual fund selection behaviour of the customers. The researcher considered the perceived risk as the moderating variable to determine the investment decisions towards the mutual fund selections. Furthermore, the researcher identified intrinsic fund qualities, credibility of firm, competent performance and tangible benefits are considered as the independent variables of the study. The statistical analysis revealed the mediating impact of perceived risk on investment decision over the proposed independent variables.
Keywords: Mutual Funds, Intrinsic Fund Qualities, Credibility of Firm, Competent Performance, Tangible Benefits, Perceived Risk, Investment Decision
Scope of the Article: e-Commerce