Exploring Factors Contributing to the Success of Women Entrepreneurs in Malaysia 
Azlin Shafinaz Arshad1, Marziah Mokhtar2, Afiza Azura Arshad3, Arlinah Abdul Rashid4
1Azlin Shafinaz Arshad, Malaysian Academy of SME & Entrepreneurship Development, Universiti Teknologi MARA, Malaysia.
2Marziah Mokhtar, Centre of Foundation Studies, Universiti Teknologi MARA, Malaysia.
3Afiza Azura Arshad, Faculty of Business Management, Universiti Teknologi MARA, Malaysia.
4Arlinah Abdul Rashid, Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Malaysia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 604-608 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10860585C19/19©BEIESP | DOI: 10.35940/ijeat.E1086.0585C19
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of the study is to explore factors contributing to the success of women who embarked in entrepreneurship. The study was conducted on 150 women entrepreneur in Malaysia by distributing the survey questionnaire. using convenience sampling. The study found charisma and friendliness are the most crucial factors contributes to the success of women entrepreneur while government support is the least contributing factor. Factor analysis conducted on success factors of women entrepreneur in Malaysia categorized the factors into four constructs; Individual & Social Characteristic, Marketing & Business Support, Efficient Management and Customer Engagement. The study found that Customer Engagement Factor contribute the most to the success of women entrepreneur in Malaysia.
Keywords: Entrepreneur, Entrepreneurship, Success Factors, Women Entrepreneur.
Scope of the Article: Social Sciences