An Experimental Designs For the Impact of Attributed Organization Crisis Responsibility on Halal Organization Image as Mediated By Crisis Response Strategy 
Nor Ez-Zatul Hanani Binti Mohamed Rosli1, Rosmiza Binti Haji Bidin2, Siti Zobidah Binti Omar3, Mohd Nizam Bin Osman4, Julia Wirza Binti Mohd Zawawi5
1Nor Ez-Zatul Hanani Mohamed Rosli, Department of Communication, Universiti Putra Malaysia, Serdang, Selangor, Malaysia.
2Rosmiza Bidin, Department of Communication, Universiti Putra Malaysia, Serdang, Selangor, Malaysia.
3Siti Zobidah Omar, Department of Communication, Universiti Putra Malaysia, Serdang, Selangor, Malaysia.
4Mohd Nizam Osman, Department of Communication, Universiti Putra Malaysia, Serdang, Selangor, Malaysia.
5Julia Wirza Mohd Zawawi, Department of Communication, Universiti Putra Malaysia, Serdang, Selangor, Malaysia.
Manuscript received on 02 September 2019 | Revised Manuscript received on 12 September 2019 | Manuscript Published on 23 September 2019 | PP: 731-739 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E11040585C19/19©BEIESP | DOI: 10.35940/ijeat.E1104.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In Malaysia, food crises related with Halal issues is becoming an imperative issue among Halal consumer with organizations facing crisis that have been suspected to sell Non-Halal food products. This type of crisis has the potential to damage the organization image. Therefore, the adoption of appropriate crisis response strategy is needed in order to manage this outcome. In crisis communication field, experimental designs start to be adopted by many of researchers thus shift away from using the case studies. This phenomena occur due to the experimental research provides more understanding on the relationship and consequences of the crisis stimuli. Therefore, this research develop an experimental designs that using 3×3 between subjects factorial design, utilizing survey questionnaires as the instrument in order to investigate the crisis response strategies that most successfully accommodate the level of organization crisis responsibility perceived by the halal food consumer that will impact the organization image. In this research crisis response strategy will mediated the relationship between the organization crisis responsibility and organization image.
Keywords: Halal Food Crisis, Crisis Responsibility, Crisis Response Strategy, Organization Image, Experimental Research.
Scope of the Article: Image Security