Consumerism and Its Impact of Social Media
N.Manivanan1, G.Mythili2, S.Gunaseelan3
1Dr.N.Manivannan*, Associate Professor, Department of Commerce ,Vels institute of science , Technology and Advanced Studies (VISTAS), Chennai.
2Dr. G. Mythili, Associate Professor, Department of Commerce ,Vels institute of science , Technology and Advanced Studies (VISTAS), Chennai.
3Dr. S. Gunaseelan, Associate Professor, Department of Commerce ,Vels institute of science , Technology and Advanced Studies (VISTAS), Chennai.
Manuscript received on July 20, 2019. | Revised Manuscript received on August 10, 2019. | Manuscript published on August 30, 2019. | PP: 1217-1219 | Volume-8 Issue-6, August 2019. | Retrieval Number: F8372088619/2019©BEIESP | DOI: 10.35940/ijeat.F8372.088619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: A consumer is an important pillar of the business organization it will goes to give a very huge level of appreciation the businesspeople. All the businesspeople are giving a first priority to their customers and also the consumer. The customer and the consumer are all the carried his purchasing policy up to end of their life, so all the producer and manufacturer must to concentrate their producing habits. The consumer is the king in the market, so we take care of the consumer and also the customers in the present marketing era. It contains the need, scope, objectives of studies and also using the tools of Chi-square test for analyzing the data. Based on the findings, appropriate suggestions have been made for increasing the number of beneficiaries.
Keywords: (Consumers, Customers, Product, Services, Media, Media Services, Telecasting, Video Displays, Customers Satisfactions).