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Factors Affecting the Adoption of Moodle in Gulf Universities
Abdulsadek Hassan Abdulsadek1, Ismail Noori Mseer2, Allam Hamdan3, Muneer Al Mubarak4, Adel M. Sarea5

1Dr Abdulsadek Hassan Abdulsadek, Assciate Professor- Mass Communication and Public Relations Department, Ahlia University, Manama, Bahrain.
2Professor Ismail Noori Mseer, Acting Dean, College of Arts & Science – Arabic & General Studies Department, Ahlia University, Manama, Bahrain.
3Professor Allam Hamdan, Acting Dean Accounting & Economics Dept. College of Business & Finance. Ahlia University, Manama, Bahrain.
4Dr. Muneer Al Mubarak, Associate Professor, Acting VP for Admin & Finance/ Acting Dean of Student Affairs. Ahlia University. Manama, Bahrain.
5Dr. Adel Mohammed Yaslam Sarea, Associate Professor. College of Business & Finance – Accounting & Economics Dept , Ahlia University, Manama, Bahrain.
Manuscript received on November 22, 2019. | Revised Manuscript received on December 15, 2019. | Manuscript published on December 30, 2019. | PP: 2691-2698 | Volume-9 Issue-2, December, 2019. | Retrieval Number:  B2542129219/2019©BEIESP | DOI: 10.35940/ijeat.B2542.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The study examined the Moodle system adoption by the students in three Gulf universities “Saudi Arabia, United Arab Emirates and the Kingdom of Bahrain” and examines the students’ perceptions towards this system from the framework of two theories: The Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB). This study is descriptive survey research. The convenience sampling technique was adopted in the selection of 231 respondents from the sampled universities. The results revealed that the students used the Moodle system for many purposes such as doing assignments, to check upcoming events, downloading the course materials and to participate in discussions with my instructors. The results also revealed that the most impactful perceived ease of use factors: easy usage, flexibility and interaction. Finally, the study is suggested to investigate academic concerns and needs to develop the usage of Moodle in Arabian and Gulf universities.
Keywords: Adoption of Moodle in Mass Communication, Gulf Universities, Education