Creative Industry Development Model Starter In Efforts To Improve Competitiveness
Wiwik Sudarwati1, Meri Prasetyawati2, Anwar Ilmar Ramadhan3
1Wiwik Sudarwati, Industrial Engineering Department, Faculty of Engineering, Universitas Muhammadiyah Jakarta, Jl. Cempaka Putih Tengah 27 Jakarta 10510 Indonesia
2Meri Prasetyawati, Industrial Engineering Department, Faculty of Engineering, Universitas Muhammadiyah Jakarta, Jl. Cempaka Putih Tengah 27 Jakarta 10510 Indonesia
3Anwar Ilmar Ramadhan, Mechanical Engineering Department, Faculty of Engineering, Universitas Muhammadiyah Jakarta, Jl. Cempaka Putih Tengah 27 Jakarta 10510 Indonesia.
Manuscript received on 15 December 2015 | Revised Manuscript received on 25 December 2015 | Manuscript Published on 30 December 2015 | PP: 141-146 | Volume-5 Issue-2, December 2015 | Retrieval Number: B4374125215/15©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In order to support the presidential instruction No. 6 of 2009 on the development of the creative economy in 2009-2015, the city government to make-culture and technology as a basis for the development of creative economy. Jakarta, especially in districts kemayoran creative industries are not developed, could be called as a beginner. In an effort to support the president’s instructions and help the city government to achieve its goals it is Necessary for the development of creative industries beginners so that the creative industry has a competitive edge. A method to be used in achieving the objectives of this research is to use the SWOT analysis and the strategy canvas. Where the steps in this SWOT analysis is to provide questionnaires to the Creative Industries Beginners. The contents of this questionnaire include Strengths, weaknesses, opportunities and threats faced by the manager of the IKP over the years. Then the Data Obtained from the questionnaires was processed in the Matrix of Internal and External. Based matrix and SWOT matrix is made known to the quadrant position in order to obtain creative industries development strategy beginners. These strategies in the 9 blocks describe the strategy canvas. Created 4 step frameworks that are to Eliminate, increase of, Decrease and create to create new innovations. The results Obtained from this study is the strategy of diversification combined with a strategy canvas and blue ocean strategy in order to obtain results that IKP need to add new partners and optimize the old partners, need to create a new product innovations include service courses of make souvenirs, improve customer relationships, and reach by making the website.
Keywords: Creative Industries Starter, Development, SWOT, Strategy Canvas, Blue Ocean Strategy
Scope of the Article: Industrial Internet of Things (IIoT)