Research on Market Positioning of Kalco’s Virgin Coconut Oil (K’s-VCO) as a Functional Food
Salomy1, Sangeetha M2, Gokula Krishnan R P3, Selvakumar R4, R. Ramamoorthy5
1Salomy, Student, Department of Management Studies, Biher, Chennai (Tamil Nadu), India.
2Sangeetha M, Student, Department of Management Studies, Biher, Chennai (Tamil Nadu), India.
3Gokula Krishnan R P, Student, Department of Management Studies, Biher, Chennai (Tamil Nadu), India.
4Selvakumar R, Student, Department of Management Studies Biher, Chennai (Tamil Nadu), India.
5R.Ramamoorthy, Assistant Professor, Department of Management Studies, Biher, Chennai (Tamil Nadu), India.
Manuscript received on 29 May 2019 | Revised Manuscript received on 11 June 2019 | Manuscript Published on 22 June 2019 | PP: 623-631 | Volume-8 Issue-3S, February 2019 | Retrieval Number: C11330283S19/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: To assess the Positioning and Marketing potentials of KALCO’s Virgin Coconut Oil (K’s-VCO) only in the perspective of being consumed as “Functional Food” .To understand the characteristic, receptiveness and response of potential consumers to the introduction of a new product category “Functional Food” .This study attempts to test and establish the factors that will influence and drive the market creation for oils as functional food .To asses and ascertain the possible channels of distribution and supply chain for the products first placement into market.
Keywords: Functional Products Coconut Oil.
Scope of the Article: Logic, Functional programming and Microcontrollers for IoT