The Role of Person Job Fit and Person Organization Fit on the Development of Innovation Capabilities at Indonesia Creative Industry 
Nikolas F. Wuryaningrat1, Paulus Kindangen2, Greis Sendouw3, Bode Lumanouw4
1Nikolas F. Wuryaningrat, Management, Universitas Negeri Manado, Manado, Indonesia. Ph.D Student, Universitas Sam Ratulangi Indonesia.
2Paulus Kindangen, Management, Universitas Sam Ratulangi, Manado Indonesia.
3GreisSendouw, Management, Universitas Sam Ratulangi, Manado Indonesia.
4Bode Lumanouw, Management, Universitas Sam Ratulangi, Manado Indonesia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 80-85 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10110585C19/19©BEIESP | DOI: 10.35940/ijeat.E1011.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Through the study, it was assuming that in order to develop the innovation capabilities of SMEs in the creative industry, knowledge sharing is needed, where trust is a crucial factor in knowledge sharin. However, building trust is not a simple matter, it assumed that person job fit (PJ-Fit) and person organization fit (PO-Fit) could be useful to build trust in the organization. Two hundred and one data were collectedfrom Province of Bali, Province of Special RegionYogyakarta and North Sulawesi Province. Data were analyzed with PLS-SEM.The study proposed four hypothesis and the results indicated there is no significant direct effect relationship between person job fit (PJ-Fit) and person organization fit (PO-Fit) on innovation capabilities. Result also indicated there is significant effect PJ-Fit and PO-Fit on trust, hence trust make positive effect on knowledge sharing, in turn knowledge sharing had positive significant effect on creative industry innovation capabilities at Indonesia.
Keywords: Knowledge Sharing, Innovation Capabilities, Person Job Fit, Person Organization Fit, Trust.
Scope of the Article: Web-Based Learning: Innovation and Challenges