Social Needs and Intention to Stay By Generation Y Employees in the Banking Sector in Malaysia: the Mediating Role of Perceived Organizational Support 
Zabedah bt Othman1, Jugindar Singh Kartar Singh2, Raemah Abdullah Hashim3
1Zabedah bt Othman, Business School, Open University Malaysia, Kuala Lumpur, Malaysia.
2Jugindar Singh Kartar Singh, School of Management, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia.
3Raemah Abdullah Hashim, Business School, Open University Malaysia, Kuala Lumpur, Malaysia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 91-100 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10130585C19/19©BEIESP | DOI: 10.35940/ijeat.E1013.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This study examined the impact of social needs of Generation Y employees towards their intention to stay longer in organizations. The mediating role of perceived organizational support was also examined. In this quantitative research, data was collected using a survey method. The study population were Generation Y employees in the banking sector in Malaysia. Random sampling was used to collect data from 470 respondents. Self-administered questionnaires were delivered by hand. Structural equation modelling was used to test the relationships. The findings revealed that Gen Y employees’ social needs were positively related to their intention to stay. It was found that perceived organizational support mediated the relationship between the two constructs. The findings presented new insights into how Gen Y employees social needs can contribute to improving their intention to stay in the banking sector. Given the paucity of research in the context of the role of social needs and perceived organizational support, this study provides an understanding to organizations on the influence of social needs and perceived organizational support in improving retention of Gen Y employees.
Keywords: Social Skills, Generation Y, Intention To Stay, Banking Sector, Perceived Organizational Support.
Scope of the Article: Social Networks