Strategy for Implementing the Policy of Optimizing Advertisement Tax Revenues in Bandung District 
Budi Kurniadi1, Nantia Rena Dewi Munggaran2, Dudi Yudhakusuma3, Riefky Krisnawan4, Suhermanudin5
1Dr. Budi Kurniadi, Government Sciences Program, Fakucty of Social and Political Sciences Universitas Langlangbuana Bandung Indonesia.
2Nantia Rena Dewi Munggaran, Communication Sciences Program, Fakucty of Social and Political Sciences Universitas Langlangbuana Bandung Indonesia.
3Dudi Yudhakusuma, Communication Sciences Program, Fakucty of Social and Political Sciences Universitas Langlangbuana Bandung Indonesia.
4Riefky Krisnawan, Communication Sciences Program, Fakucty of Social and Political Sciences Universitas Langlangbuana Bandung Indonesia.
5Dr. Suhermanudin, Government Sciences Program, Fakucty of Social and Political Sciences Universitas Langlangbuana Bandung Indonesia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 507-514 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10730585C19/19©BEIESP | DOI: 10.35940/ijeat.E1073.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Regional autonomy gives freedom to the regions to explore the sources of financial revenues guaranteed by the Regional Government Law and until now each region is very dependent on the local tax sector. Various policy efforts have been made by the regional government to manage, regulate and manage local taxes, but are still not optimal. This study aims to formulate a strategy for implementing the policy of optimizing advertisement tax revenues in the Revenue and Financial Management Office of Bandung Regency. The research method used is mixed methods with qualitative and quantitative approaches (sequential exploratory). Qualitative approaches were chosen in line with the purpose of this study to uncover and illustrate a reality of public administration regarding the implementation of advertising policies through the development of concepts based on facts and data carefully and to draw meaning from ideas, attitudes and motives related to problems and research objectives, while Quantitative approach as a cross check on the results of Qualitative data analysis. The results of the study found that the effective policy implementation model for optimizing advertisement tax revenues in the Office of Revenue and Financial Management is the Strength-Opportunity (SO) strategy, which uses internal power to take advantage of opportunities. owned.
Keywords: Optimizing Tax Revenues, Policy Implementation, Strategy Formulation.
Scope of the Article: Social Sciences