The Effect of Social Media and Peer Group on the SPIRIT Characters Formation of the Students
Arcadius Benawa1, Silverius Lake CJM2
1Arcadius Benawa, Department of Character Building Development Center, Mass Communication Program, Economics & Communication, Bina Nusantara University, Jakarta, Indonesia.
2Silverius Lake CJM, Department of Character Building Development Center, Mass Communication Program, Economics & Communication, Bina Nusantara University, Jakarta, Indonesia.
Manuscript received on 27 September 2019 | Revised Manuscript received on 09 November 2019 | Manuscript Published on 22 November 2019 | PP: 370-372 | Volume-8 Issue-6S3 September 2019 | Retrieval Number: F10620986S319/19©BEIESP | DOI: 10.35940/ijeat.F1062.0986S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The aim of this research is to find out the perception of the students on the effect of social media and peer-group to the SPIRIT characters formation. To achieve the aim of this research, the method that be used is a quantitative research method where the research data was obtained by distributing questionnaires to the students who were respondents, then the data obtained was processed with SPSS program and analyzed by path analysis. The result of this research indicated that the effect of social media on the SPIRIT Characters formation was not significant, because it was only 15%, meanwhile the effect of peer group on the SPIRIT character formation was also not significant, because it was only 17.8%. Therefore, it can be concluded that social media and peer group had no significant effect on the character SPIRIT formation. So, it is very necessary to deepen this research to find out what kind of variables that have a significant effect on the SPIRIT characters formation and why social media and peer groups did not significantly influenced the SPIRIT characters formation.
Keywords: Social Media, Peer Group, SPIRIT Characters.
Scope of the Article: Multimedia Communications