Rural Telecom Services: Marketing Issues and Experiences in West Bengal Market Perspective
Abdhesh Kumar Singh1, Pramod Pathak2, Saumya Singh3
1Abdhesh Kumar Singh, Research Scholar, Department of Management, IIT Indian School of Mines, Dhanbad (Jharkhand), India.
2Dr. Prof. Pramod Pathak, Research Supervisor, Department of Humanities & Social Sciences Management, IIT Indian School of Mines, Dhanbad (Jharkhand), India.
3Dr. Prof. Saumya Singh, Research Supervisor, Department of Humanities & Social Sciences Management, IIT Indian School of Mines, Dhanbad (Jharkhand), India.
Manuscript received on 18 August 2019 | Revised Manuscript received on 29 August 2019 | Manuscript Published on 06 September 2019 | PP: 790-795 | Volume-8 Issue- 6S, August 2019 | Retrieval Number: F11510886S19/19©BEIESP | DOI: 10.35940/ijeat.F1151.0886S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The knowledge of Rural Marketing in Indian Economy has continuously played an important role in the existence of individuals. The rural market in India contributes larger revenues in the nation, as the rural areas contain most of the consumers in this country. Indian Rural Marketing has always been tough to do area and comprise of uniqueness. Though many enterprises were effective in influencing the rural markets, they captured the market with appropriate innovative marketing moves. As two-third of Indian population resides in rural areas, the market is massive for the businesses to be present and effective in all rural markets. They have to carry out few experiments in areas such as pricing and supply chain. The current paper intends to know the marketing issues and experiences in Indian market. The foremost aim of this study is to notice the potential of Indian rural markets and finding out several difficulties being faced by rural markets.
Keywords: Rural Marketing, Telecom Services, Rural Infrastructure Report, Telecommunication Services.
Scope of the Article: Marketing and Social Sciences