” Aloe Vera: An Innovative CSR Model for Sustainable Rural Development. ”
Aniruddha Bodhankar
Dr. Aniruddha Bodhankar, Associate Professor, Dr. Ambedkar Institute of Management Studies & Research, Nagpur (Maharashtra), India.
Manuscript received on 01 November 2019 | Revised Manuscript received on 13 November 2019 | Manuscript Published on 22 November 2019 | PP: 2001-2003 | Volume-8 Issue-6S3 September 2019 | Retrieval Number: F12290986S319/19©BEIESP | DOI: 10.35940/ijeat.F1229.0986S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Aloevera is a herb which was neglected till recent times has started gaining popularity in the last decade only. Aloevera herbs are known for its medicinal properties such as skin moisturizer, skin glowing, wrinkles remover and a powerful anti oxidant if taken orally. As per the amendments in Sec.135 of Indian Companies act – 2013 the profit making companies have to spend at least 2% of their net profit under CSR activity. Companies usually spend this fund through some NGOs in the deprived areas of their own choice for the uplifting the living standard of deprived families. The author wants to propose an idea of CSR activity through educating or motivating the villagers for cultivating the aloevera plant. This paper is an outcome of author’s close association with few NGOs working in rural developmental areas. This is an empirical paper purely based on secondary published data. This paper tries to examine the possibility of whether aloevera cultivation can form a sustainable CSR activity by the companies. And eventually can become a contract farming activity if the CSR funding is from FMCG or Pharmaceutical Manufacturers.
Keywords: Aloe Vera, CSR Activity, Aloevera Value Chain, Sustainability, Contract Farming).
Scope of the Article: Smart Learning and Innovative Education Systems