Influence of Perceived Desirability Dimensions on Entrepreneurial Intentions
Nisha Ashokan1, P.S.Rajeswari2 ,Priya.K3
1Dr.Nisha Ashokan, Assistant Professsor School of Management, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, India.
2Dr. P.S.Rajeswari, Associate Professsor, School of Management, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, India.
4Ms. K. Priya, Assistant Professsor School of Management, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, India.
Manuscript received on July 20, 2019. | Revised Manuscript received on August 10, 2019. | Manuscript published on August 30, 2019. | PP:1899-1905| Volume-8 Issue-6, August 2019. | Retrieval Number: F7915088619/2019©BEIESP| DOI: 10.35940/ijeat.F7915.088619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Website. India, the second largest in youth population is burgeoning in terms of labor market. It is highly predominant to examine the factors influencing the perceived desirability dimensions on entrepreneurial intentions. Hence it is vital to forestall the importance and scope of entrepreneurship. Thus this study focuses to examine and evaluate the entrepreneurial intentions among the students by administering 650 primary samples. This study examines the influence of perceived desirability dimensions on the Entrepreneurial intention among the students and also to find the subjective dimensions’ influence on Entrepreneurial intention. Linear regression analysis and convergent and discriminant validity analysis are used. The demographic and personal factors study led to results were the students of higher age group have shown high level of entrepreneurial intention than other age group. The result shows that motivation, role model, attitude, education and age of students have the direct effect on feasibility and desirability.
Keywords: Attitude, Demographic Factors, Entrepreneurial Intention, Learning, Motivation, Resource Utilization.